Digital Marketing
Duration: 6 Month
₹22,000.00 ₹30,000.00
Grow your career with our Digital Marketing Course, designed for beginners to advanced learners. Learn the most in-demand online marketing skills including SEO, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, and Analytics. Work on real campaigns and practical projects to understand how digital strategy drives business success. With expert guidance, hands-on tools, and job-focused training, you’ll be ready for roles in marketing, branding, and online promotions. Join today and become a successful digital marketer in this fast-growing industry!
Course Curriculum
- Introduction to SEO & Importance
- Keyword Research & Selection (Tools & Strategies)
- On-Page SEO (Meta Tags, URL Structure, Internal Linking, Content Optimizations)
- Technical SEO (Mobile Optimizations, Page Speed, Core Web Vitals, Schema Markup)
- Off-Page SEO (Backlinks, Guest Posting, Influencer Outreach)
- Local SEO & Google My Business Optimizations
- SEO Audit & Performance Tracking (Google Search Console, SEMrush, Aherfs)
- Introduction to SEM & Paid Advertising
- Google Ads Setup (Search, Display, Shopping, Video Ads)
- Bidding Strategies & Budgeting (CPC,CPM,ROAS)
- Keyword Match Types & Negative Keywords
- Ad Copywriting & Quality Score Optimization
- Landing Page Optimization for SEM
- Performance Analysis & A/B Testing
- Remarketing & Retargeting Strategies
- Introduction to SMO & Its Importance
- Social Media Profile Optimization (Branding, SEO, Engagement Strategies)
- Content Strategies for SMO (Hashtags, Posting Frequency, Engagement Tactics)
- Social Media Automation & Scheduling Tools (Buffer, Hootsuit, Meta Business Suit)
- Social Media Algorithm Understanding (Facebook, Instagram, Linkedin)
- Crisis & Reputation Management on Social Media
- Overview of Digital Marketing & Integrated Approach
- Target Audience & Buyer Persona Development
- Competitor Analysis & Market Research
- Marketing Funnel & Lead Generation Strategies (TOFU, MOFU,BOFU)
- Budgeting, ROI Calculation & KPI Setting
- Campaign Execution & Case Studies
- Marketing Automation & CPM Tools (HubSpot, Mailchimp, Salesforce)
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