Course Overview
Build a career in the fast-growing digital industry with our Digital Marketing Course in Nashik at Gurukul Computer Education. This comprehensive Digital Marketing Course is designed for beginners, students, professionals, business owners and aspiring digital marketers who want to learn how businesses attract, engage and convert customers through online marketing channels. Learn Search Engine Optimization (SEO) from fundamentals to advanced practices, including keyword research, on-page SEO, technical SEO, off-page SEO, local SEO, Google Business Profile optimization, SEO audits and performance tracking. Students also learn how search visibility can be improved through content optimization, backlinks and effective local SEO strategies. The course covers Search Engine Marketing (SEM) and paid advertising with practical exposure to Google Ads, including Search, Display, Shopping and Video campaigns. Learn keyword match types, negative keywords, bidding strategies, budgeting, ad copywriting, Quality Score optimization, landing page optimization, performance analysis, A/B testing and remarketing. Students also develop Social Media Optimization (SMO) skills, including social media profile optimization, content strategies, hashtags, posting frequency, engagement techniques, social media scheduling and understanding the algorithms of platforms such as Facebook, Instagram and LinkedIn. The Marketing Planning & Strategy module focuses on target audience identification, buyer personas, competitor analysis, market research, marketing funnels, lead generation, budgeting, ROI, KPIs, campaign execution and marketing automation tools. The program also introduces Analytics & Performance Tracking and Content Marketing & Strategy, helping learners understand how digital campaigns and content can be measured and improved. The Digital Marketing Course in Nashik at Gurukul Computer Education combines practical learning, tools, campaign concepts and project-based training to help learners develop job-ready skills for digital marketing, SEO, social media, advertising, content and online business promotion.
Syllabus & Modules
- Introduction to SEO & Importance
- Keyword Research & Selection
- Keyword Research Tools & Strategies
- On-Page SEO
- Meta Tags
- URL Structure
- Internal Linking
- Content Optimization
- Technical SEO
- Mobile Optimization
- Page Speed
- Core Web Vitals
- Schema Markup
- Off-Page SEO
- Backlinks
- Guest Posting
- Influencer Outreach
- Local SEO
- Google Business Profile Optimization
- SEO Audit & Performance Tracking
- Google Search Console
- SEMrush
- Ahrefs
- Introduction to SEM & Paid Advertising
- Google Ads Setup
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- Bidding Strategies
- Budgeting
- CPC, CPM & ROAS
- Keyword Match Types
- Negative Keywords
- Ad Copywriting
- Quality Score Optimization
- Landing Page Optimization
- Performance Analysis
- A/B Testing
- Remarketing
- Retargeting Strategies
- Introduction to SMO & Its Importance
- Social Media Profile Optimization
- Social Media Branding
- SEO & Engagement Strategies
- Content Strategies for Social Media
- Hashtags
- Posting Frequency
- Engagement Tactics
- Social Media Automation
- Social Media Scheduling
- Buffer
- Hootsuite
- Meta Business Suite
- Social Media Algorithms
- Crisis & Reputation Management
- Overview of Digital Marketing
- Integrated Digital Marketing Approach
- Target Audience Identification
- Buyer Persona Development
- Competitor Analysis
- Market Research
- Marketing Funnel
- TOFU, MOFU & BOFU
- Lead Generation Strategies
- Budgeting
- ROI Calculation
- KPI Setting
- Campaign Execution
- Digital Marketing Case Studies
- Marketing Automation
- HubSpot
- Mailchimp
- Salesforce
- Analytics & Performance Tracking
- Content Marketing & Strategy
- Digital Marketing Performance Measurement
- Content Strategy
- Campaign Performance Analysis
- Analytics & Performance Tracking
- Digital Campaign Performance
- Marketing KPI Monitoring
- Performance Analysis
- Content Marketing
- Content Strategy
- Content Planning
- Digital Content Optimization
- Digital Marketing Project
- Practical Campaign Work
- Project Presentation
- Final Assessment
- Certification
Eligibility Criteria
Career Opportunities
Digital Marketing Executive
Plan and execute digital marketing activities across search engines, social media, content and online advertising platforms.
SEO Executive
Work on keyword research, on-page SEO, technical SEO, off-page SEO, local SEO and search performance tracking.
Google Ads / PPC Executive
Create and manage paid advertising campaigns, monitor budgets, analyze campaign performance and optimize advertising results.
Social Media Executive
Manage social media profiles, content publishing, engagement, campaigns and social media optimization.
Content Marketing Executive
Plan and develop digital content strategies to attract audiences, improve engagement and support marketing campaigns.
Digital Marketing Analyst
Track campaign performance, analyze marketing data and use KPIs and analytics to support digital marketing decisions.
Software & Tools Covered
Ready to enroll in Digital Marketing Course?
Contact our team to know more about the syllabus, fees, upcoming batches and admission process.